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Emotional Impact: Principles and Practice
Length: 2 hours


Emotional impact requires an experiential orientation, which was central to the approach of Milton Erickson. When the goal is emotional impact, a unique, heuristic grammar is needed that is decidedly different from the algorithmic grammar of providing didactic information.  To learn science, one needs information. To change mood, perspective, and state, one uses a grammar that is central to the arts. By harnessing the grammar of art, emotional impact can be facilitated for therapy, work and relationships.

Designed for Coaches and Therapists
Jeffrey Zeig, Zeig, Tucker and Theisen Inc

Jeffrey K. Zeig, Ph.D. is the Founder and Director of the Milton H. Erickson Foundation, He has edited, co-edited, authored or coauthored more than 20 books on psychotherapy that appear in twelve foreign languages.Dr. Zeig is the architect of The Evolution of Psychotherapy Conferences, the Brief Therapy Conferences, the Couples Conferences, and the International Congresses on Ericksonian Approaches to Hypnosis and Psychotherapy.A psychologist and marriage and family therapist in private practice in Phoenix, Arizona, Dr. Zeig conducts workshops internationally (more than 40 countries). He is president of Zeig, Tucker & Theisen, Inc., publishers in the behavioral sciences.


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